Zero bleaching chemicals

Who We Are

We are a team of earth advocates, aiming to promote a sustainable way of living. We want to inspire people to transform from mindless consumption into conscious decisions.

We curate and create thoughtful, sustainable and elegant everyday products. We refuse to take shortcuts, and we obsess over every single step in the journey of our products – from how they are made to how they end up on your doorstep.

What We Do

Our team carefully curates a variety of every-day-use products that are earth-friendly, for our eco-conscious consumers, with a single goal to leave this Earth better than we found it. If you want to make informed choices and shop consciously, guiltfree, with least damage to the environment, we have a handpicked list created just for you. Our online shop will enable you to buy these products all from one place.

Our Mission

  • To make environmentally-sustainable products easily accessible to the consumer of today
  • To create an awareness about conscious consumption and environment-positive products
  • To be a growth platform for artists, artisans and small businesses who make environmentally-sustainable products
  • To plant & maintain a million trees by 2027, while we run a sustainable business.

Our Vision

We strongly believe in the philosophy that “common good” trumps “self-interest”. In today’s world crisis, we all must change the way we consume to really make a positive impact on the society we live in. We aim to help our customers transition into an earth-friendly lifestyle at home or outside of the home. We would like to do this by supporting 100,000 artisans and enabling them and digitising them through our platform.

Which Causes Do We Support?

  • Sustainable Living & Conscious Consumption
  • Afforestation
  • Slow Living & Fashion
  • Eco-friendly Products
  • Biodegradable Packaging
  • Zero Waste Lifestyle: discourage single-use plastics
  • Resource Conserving Methods for Production and Use
  • Sustainable Farming, No Animal Harming or Testing

Why biodegradable, compostable products?

One major problem with plastic is that it often takes an extremely long time for it to break down once discarded, leading to massive problems with landfill waste and posing a danger to wildlife. Biodegradable polymers use alternate materials or specialized enzymatic or chemical reactions to break down the material quickly once exposed to the elements. This technology offers a number of advantages over traditional plastic materials.

Waste reduction

Source reduction

Energy savings

Benefits of Natural Resources:

What Is the Role of Natural Resources in Sustainable Development?

What Does Sustainable Use of Natural Resources Mean?

What Is the Importance of Natural Resources?

What Are the Uses of Natural Resources?

Why Is Sustainable Use of Natural Resources Important?

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